01
Discovery and product direction
Explore the intended user, use environment and opportunity. Bring existing knowledge, customer feedback and assumptions into a shared view of the problem.
Development
Define the right product to build.
A strong product starts with a clear purpose. We help you turn an opportunity into a focused brief, practical priorities and a plan for development.
Start with the right questions.
Who is the product for? What problem should it solve? What needs to be different? We work through these questions before committing to a design direction, connecting user needs with technical constraints and commercial priorities.
How we can help
Support for the work ahead.
02
Requirements and priorities
Define what the product needs to do, the constraints it must work within and how success will be assessed. Separate essential requirements from features that can wait.
03
Feasibility and development planning
Identify technical unknowns, investigate possible approaches and set out the work needed to test them. Build a sequence of decisions, deliverables and reviews.
Deliverables
Clear outputs. Agreed scope.
Depending on your project, the agreed work may include:
- A product brief with agreed objectives and scope
- Prioritised functional and user requirements
- Key assumptions, constraints and development risks
- A proposed programme of design work and review points
Deliverables, responsibilities, timing and fees are confirmed in the proposal or quotation.
The process
How we move forward.
- Discuss the opportunity and review what already exists.
- Define the requirements and investigate the key unknowns.
- Agree a direction and the next stage of work.
Before we begin
What to bring.
Bring your idea, sketches or existing product, along with any customer feedback. Tell us who it is for, what is driving the project, your intended timing and the budget parameters you are working within. You do not need a finished brief to start.
A few useful answers.
Can you help if I only have an idea?
Yes. An early conversation helps identify what is known, what needs investigation and whether a focused concept study or a wider development brief is appropriate.
Can you improve an existing product?
We can review an existing product and define a development brief around usability, performance, manufacture or a new application. The investigation and deliverables are agreed for that project.
Your next step