Concept exploration
Explore alternative directions through sketches, layouts and visual studies. Compare ideas against the requirements before selecting a direction to develop.
Bring form, function and the user experience together. We develop product concepts with a clear design intent and a considered route towards engineering and manufacture.

How a product is held, opened, cleaned, assembled and understood matters as much as its appearance. We explore these interactions alongside proportions, materials and construction so that the design answers the brief as a whole.
Explore alternative directions through sketches, layouts and visual studies. Compare ideas against the requirements before selecting a direction to develop.
Consider ergonomics, controls, interfaces and the arrangement of components. Use 3D models and, where scoped, physical studies to evaluate the design.
Explore material and finish choices in relation to appearance, handling and manufacture. Communicate the proposed product through considered views and presentation material.
Depending on your project, the agreed work may include:
Deliverables, responsibilities, timing and fees are confirmed in the proposal or quotation.
Share the brief, reference products, brand guidance and any known size or component constraints. Tell us about the people who will use the product and the situations it needs to work in.
A rendering communicates design intent. Detailed engineering, material selection, tolerances and validation may still be needed before production information can be released.
Yes. Responsibilities, file formats and review points can be agreed so the industrial design fits into your existing development programme.